MELLEKA MARKETING

Sin City Diabetics

Weekly Performance Meeting Deck
April 2 – April 8, 2026
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Weekly Overview

Apr 2–8, 2026 — All platforms combined
Total Ad Spend
$1,974.73
vs $2,011.17 prior wk
Total Conversions
96
22 Google + 74 Meta
Blended CPA
$20.57
Across all platforms
Total Clicks
565
43 Google + 522 Meta
Meta Leads
23
$30.15 avg CPL
Meta Purchases
51
$3.53 avg CPA

Week-over-Week Comparison

MetricThis Week (Apr 2–8)Prior Week (Mar 26–Apr 1)Change
Total Ad Spend $1,974.73 $2,011.17 -1.8% (saved $36)
Google Conversions 22 20 +10.0%
Google Spend $1,281.30 $1,305.14 -1.8%
Meta Spend $693.43 $706.03 -1.8%
Meta Clicks 522 600 -13.0%
Total Impressions 81,914 77,893 +5.2%

Key Takeaways This Week

  • Total of 96 conversions across Google and Meta on slightly lower spend than last week
  • Meta purchase campaigns continue to deliver strong volume: 51 purchases at $3.53 CPA
  • Google PMAX campaigns generated 22 conversions with the Wed/Thurs campaign driving 10 of those
  • "Label Has Expired" SMS and Email blasts created and scheduled to go out today
  • Three email campaigns sent this week across Sin City, DS4C, and Get Fast Cash brands
G

Google Ads Performance

Apr 2–8, 2026 — Sin City V3 + DS4C accounts
Total Spend
$1,281.30
vs $1,305.14 prior wk
Conversions
22
+10% vs prior wk (20)
Avg CPA
$58.24
vs $65.26 prior wk
Clicks
43
vs 45 prior wk
Impressions
51,236
vs 48,968 prior wk
CTR
0.08%
PMAX campaigns

Sin City V3 Account — Campaign Breakdown

CampaignStatusSpendClicksImprConvCPA
PMAX | Website Traffic Active $349.63 15 2,689 0 —
Local PMAX General Wed&Thurs Active $337.42 14 27,017 10 $33.74
Local PMAX General Active $230.10 8 16,419 3 $76.70
PMAX | Website Traffic Fri-Mon Active $196.32 3 2,047 6 $32.72
Total — Sin City V3 $1,113.47 40 48,172 19 $58.60

DS4C Account — Campaign Breakdown

CampaignStatusSpendClicksImprConvCPA
Local PMAX General Active $167.83 3 3,064 3 $55.94
Total — DS4C $167.83 3 3,064 3 $55.94

Google Ads Insights

  • Local PMAX General Wed&Thurs remains the top converting campaign with 10 conversions at $33.74 CPA
  • PMAX Website Traffic Fri-Mon delivered 6 conversions at $32.72 CPA — strongest efficiency this week
  • DS4C account running consistently with 3 conversions at $55.94 CPA
  • Overall Google CPA improved from $65.26 to $58.24, a 10.8% reduction week-over-week
M

Meta Ads Performance

Apr 2–8, 2026 — Facebook & Instagram
Total Spend
$693.43
vs $706.03 prior wk
Total Leads
23
$30.15 CPL
Total Purchases
51
$3.53 CPA
Clicks
522
vs 600 prior wk
Impressions
30,678
vs 28,925 prior wk
CTR
1.70%
vs 2.07% prior wk
Lead Campaign | Sales vs Informative | Top 14 States
Spend
$227.06
Leads
8
CPL
$28.38
Clicks
168
Lead Campaign | Sell Supplies for Cash - Top 14 States
Spend
$182.72
Leads
10
CPL
$18.27
Clicks
155
CBO | Purchase Top 14 States
Spend
$170.51
Purchases
42
CPA
$4.06
Clicks
118
Lead Campaign | Sell Supplies V2 | Top 14 States
Spend
$63.69
Leads
5
CPL
$12.74
Clicks
48
Lead Campaign | Test Strip Campaign Top 14 States
Spend
$39.78
Purchases
5
CPA
$7.96
Clicks
30
CBO | Website V2 Top 14 States
Spend
$9.67
Purchases
4
CPA
$2.42
Clicks
3

Meta Campaign Summary

CampaignSpendClicksImprLeadsPurchasesCPA
Sales vs Informative | Top 14 $227.06 168 7,458 8 — $28.38
Sell Supplies for Cash | Top 14 $182.72 155 5,556 10 — $18.27
CBO Purchase | Top 14 $170.51 118 13,752 — 42 $4.06
Sell Supplies V2 | Top 14 $63.69 48 2,068 5 — $12.74
Test Strip Campaign | Top 14 $39.78 30 1,253 — 5 $7.96
CBO Website V2 | Top 14 $9.67 3 591 — 4 $2.42
Total $693.43 522 30,678 23 51 $9.36

Meta Ads Insights

  • Purchase campaigns dominating: 51 total purchases at $3.53 blended CPA
  • CBO Purchase Top 14 States is the star performer — 42 purchases at just $4.06 each
  • "Sell Supplies for Cash" lead campaign delivering the best CPL at $18.27 per lead
  • CBO Website V2 most efficient overall at $2.42 per purchase with minimal spend
  • Impressions up 6.1% WoW despite a slight reduction in spend
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Email Campaigns

Spring email blasts across all brands
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SMS & Automation Updates

New automations created this week